How to Stand Out as a Real Estate Agent Online

Real Estate Agent
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Standing out online in a crowd of realtors can be difficult when everyone is targeting the same people in the same way. Smart online marketing can increase your digital presence and your real estate company in the minds of home buyers and sellers.

When it comes to online marketing, there is a right way and a wrong way to do things. Don't waste money on tactics that won't work, and stop letting a lot of potential clients slip away. To make your company really stand out and to set yourself apart as a leader in your area, put these tips into action today.


1. Build a Personal Website
Most real estate companies offer websites or templates to work with, but in a world where hundreds of agents and companies all rely on the same template.  It pays to stand out. Invest in building a website that matches your professional style and brand, and features the specific areas you specialize in. Doing so will help generate leads and potential sales. Web Weaver Pro can help you do this and we can create a professional website in about a week.

2. Blog About Your Profession and Industry
In addition to building a website to feature your real estate company, create a blog that lives on the website. Do this to create content for potential buyers. It provides a wealth of information to potential clients but also builds your online presence. In terms of SEO a blog is needed for Google to recognize and return your website in search results, you need to provide fresh content to remain visible.

3. Offer Freebies
People love freebies, and they love getting things of value. Create online freebies that serve to inform, but also help to draw clients in and see you as an expert source of information. Anything from moving checklists to short ebooks of information for buyers and sellers can be offered as a freebie. Make sure you gather information from visitors to your site in exchange for the freebies you offer, such as a phone number or email, which also gives you a way to reach out to potential clients in the future.

4. Brand Everything
Work with a marketing professional to create branding that is personal to you and your real estate business. This is one of the best and most visual ways to set yourself apart from all the competition. Personalized branding should represent you, the area of real estate that you specialize in, and the types of clients you want to attract.

There is plenty you can do to make yourself stand out online, just as there is work to do in person and in the community. Making yourself and your brand visible is crucial, and the only way to do that is to use all areas of the internet that are available to you.

Finally, don't be afraid to get personal and let yourself shine through in your business because people want to connect with their realtor in order to find the property of their dreams.

Here at Web Weaver Pro we pride ourselves on creating the most affordable and functional small business websites on the web. Let us help you create the perfect Realtor Website Today! Learn More Here!